Last April, Roberto Forgione noticed that someone who had ghosted him was looking at his Instagram Stories – the brief, casual updates that hang around for 24 hours at the top of the app’s screen and include lists of the people who have seen them.
“After a couple, I was like, ‘He’s back,’” Mr. Forgione, 31, a photo producer in Brooklyn, said. He decided to take a chance and reach out in his direct messages. “I asked him if he wanted to hang out, and he said yes,” Mr. Forgione said. The two have continued seeing each other since, spending Thanksgiving together and attending a wedding as each other’s dates.
Anthea Fisher, 22, a project manager in finance, began a relationship on Instagram with someone she had known peripherally. “We liked each other’s stuff from time to time,” she said. “After my ex-boyfriend and I broke up, he started liking a lot of my stuff and watching all of my Stories. He would girlsdateforfree-gebruikersnaam DM me, he would send me memes. And I sort of knew he was trying to get my attention.”
As of has more than 800 million users worldwide who engage with the app at least once a month. Of those, 300 million use Instagram Stories every day, according to a spokesperson for the company. Some of them use Instagram for their businesses; some for sharing photos of their kids; and some for distributing memes about hungover mornings and overeating. (more…)